Services
What I work on.
The work falls into three areas: winning the job, being found and chosen, and running installations properly. Engagements are shaped around whichever needs attention — one area, or all three.
01
Sales & lead generation
Enquiries only turn into orders when the sales side of the business is deliberate. I work on the whole path from first contact to signed contract — how enquiries are handled, how quotes are built and presented, how follow-up happens, and how price is held with confidence.
Enquiries are rarely the whole problem. What varies from firm to firm is what happens next — how quickly someone responds, what the quote looks like when it lands, whether anyone follows up, and how the conversation goes when the customer pushes on price.
I’ve sold this work myself, so we can get straight to the specifics: your enquiries, your quotes, your prices. The aim is a sales process that suits the size of your firm and actually gets used — not a system for its own sake.
- Lead handling from first enquiry to booked appointment
- Quoting — speed, presentation and accuracy
- Follow-up on outstanding quotes
- Sales conversations and closing
- Pricing structure and margin confidence
- Discounting, and what it does to margin
- Showroom and walk-in enquiries
- Pipeline visibility — what is quoted, won and stalled
02
Marketing & web presence
Being good at the work isn’t enough if nobody can see it. I work on how your firm shows up when homeowners are looking — the website, the reviews, the photographs of finished jobs — so that what they find matches the quality of what you do.
When homeowners compare local firms, they look before they call. What they find — the website, the reviews, the photographs — shapes which firms make the shortlist.
This isn’t about big budgets or chasing every channel. It’s about making the quality of your work visible in the places people actually look, and making it easy to get in touch once they like what they see.
- Website — what it says, what it shows, what it asks visitors to do
- Google Business Profile and local search visibility
- Reviews — gathering them, and responding well
- Photography of finished installations
- Facebook and Instagram for a local audience
- Referrals, recommendations and repeat business
- Vans, signage and site boards
- Paid advertising — whether it earns its keep
03
Operations & installation
Installation is where reputation and margin are decided. I work on how jobs move from survey to sign-off — scheduling, fitting teams, suppliers, remedials — the unglamorous detail that determines whether a job makes the money it was priced to make.
Sales gets the attention; installation decides whether the job makes money and whether the customer recommends you. A wrong survey, a slipped fitting date or a lingering remedial costs more than it shows on paper — in cash, in referrals and in the owner’s time.
I manage installations in my own business, so I know where jobs go wrong. We look at the whole chain — survey, ordering, scheduling, fitting, sign-off, aftercare — and tighten the links that are costing you.
- Survey accuracy and the handover to ordering
- Scheduling and the installation diary
- Fitting team productivity and standards on site
- Suppliers, lead times and van stock
- Remedials, snagging and aftercare
- Job costing — priced versus actual
- Certification, guarantees and sign-off paperwork
- Customer communication from deposit to completion
How I work
Advice from inside the trade.
From the trade, not the textbook
I’m not a career consultant. I run a windows and doors installation business, and the advice comes from doing the work — selling it, surveying it and managing it.
Hands-on, not a report
The output isn’t a document for the drawer. I work alongside you and your team to put changes in place, and I stay involved while they bed in.
Plain recommendations
I say what I think, in plain English, in an order you can act on. If I don’t believe consulting will help your situation, I’ll tell you that too.
Not sure which of the three you need?
That’s normal — the areas overlap, and the presenting problem isn’t always the real one. Tell me what’s frustrating you about the business and we’ll work out where to start.